Michael Kors must be the most impact person in New York fashionor at least the one with the most business prowess. The brand was just named the most-searched American fashion brand all over the world, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study byDigital Luxury Group.Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collectiondebuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry. Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen aslowdownas of late, with competitors like Tory Burch and Kate Spadeboth of which appeared in the most-searched top 10taking a strong stand in the luxury goods market.Right now, no one can touch the New York-born designer's self-titled company, whose shares have more than tripled since going public in December 2011, where it raised a near record-breaking $944 million in an IPO.Revenue jumped 70 percentto over $630 million in the third quarter, pushing the company's market cap to $12.6 billion. A globalswell of demandfor handbags has kept Kors floating above the competition, with a fast-growing following in the huge consumer markets of Brazil and China, as well.Kors' growing success is in part due to the release of his lower-priced diffusion line MICHAEL Michael Kors outlet, which is giving a broader audience access to his products. Diffusion lines or high-low collaborations between luxury designers and retailers like Target, which allow middle-class consumers to get their hands on high-end fashion and lifestlye brands via limited-edition 'masstige' collections are becoming more popular, butaren't fool-proof. The MICHAEL line, with its $450 handbags and $250 watches gives consumers the satisfaction of buying luxury without feeling too guilty about the purchase, marketing expert Pam Danziger toldBusiness Insider. It doesn't hurt that Kors is a visible figure in the industry as well, with his personal brand rising via a seat in the judges' panel on the long-running reality showProject Runway. Although he stepped down starting with current season 11, citing schedule conflicts, he will return to judge the show's finale and producer Lifetime has clearlyleft the door openfor Kors to return in the future.